Paul Morgan

Professional Business Plan Writer

I am the founder of Plan2Profit. After spending almost 30 years as a senior manager, executive, business entrepreneur and consultant I recognized that most businesses failed because the business owners didn’t have a clear vision or plan. That started me on the journey as a business plan writer, business strategist and coach. Since 2007, I have been devoting myself to helping entrepreneurs do it “right”. I draw on my vast experience as an entrepreneur – I am still active in business today so am current and relevant – to help my clients develop their ideas into viable and sustainable businesses. Nothing gets me more fired up than hearing that one of my clients is “killing it” in business and I have lots of those stories.

Our team at Plan2Profit includes me as the lead consultant, my wife, Susan, as my assistant and head of research, editing and formatting, my son Colin as the head of marketing and customer acquisition. We also have Joseph who is our web expert and my older son, Ross, who is a sales’ expert.

I look forward every day to helping people put their dreams into action. I challenge our clients to be the best they can be. I do not write a plan for a client, I write it with them. All our plans are collaborative efforts. Working together, we develop more than business plans; instead, we build strategic plans to take entrepreneurs from where they are today, to where they want to be.

What makes us different? We are entrepreneurs in our own right. We have actually done what you are thinking of doing on more than one occasion. This means that you get consulting when you work with us on your business plan. Who else offers that service?  No one.

Susan Morgan

Wife & Entrepreneur

I am what people refer to as “the better half”.  Paul and I have been married for 40 years and together we have raised 3 children – all entrepreneurs in their own rights – and we are the proud grandparents of four gorgeous children.

Paul and I have had quite the entrepreneurial journey together for the past almost 30 years. My life has never been boring. I guess I can be honest with myself now and say that I thrive on being busy and not following too much of a routine or working for other people. I was never able to stay in the corporate world for any length of time. I tried it on several occasions. I am a graduate of the University of Guelph with an Honours Bachelor of Commerce, and a graduate from Niagara College in Office Administration; so a lack of education never held me back.

I started my entrepreneurial journey working as a piano teacher when I was 15 years old and did that even in adulthood. Shortly after delivering our 3rd child, I hopped on the entrepreneurial train full-time. I opened a clothing store in Muskoka called “Cottage T’s”. I not only sold t-shirts, sweatshirts and other unique comfortable cottage-wear; but also, I ran a wholesale embroidery and silk screening business.

At Plan2Profit I am the worker behind the business. I conduct research, write plans and format the plans for all our customers. I also edit and format our eBooks and write blog posts. Plan2Profit has built up an extraordinary and unique library of business plans since it opened over ten years ago; so I have been busy. The diverse businesses that people want to open are reflected in the numerous plans we have written.

I love to learn. However, the more I learn, the more I realize there is so much that I do not know. If there is anything that you would like us to write about, please let me know, and I’ll put in the work to figure it out; because it will give me the opportunity to break more new ground.

One of the things I write is a weekly summary of the podcasts – The Daily Grind Podcast – that my son Colin generates 5 days a week.