“Setting baby-step goals are the only way to achieve your biggest goal!”

Ep #172:  Ali Mirza, Digital Marketing expert

Ep #173:  Peter Shallard, The Shrink for Entrepreneurs

Ep #174:  Christy Whitman, Universal Laws

Ep #175:  Billy Gene, C.A.M.P

Ep #176:  Marcus Damas, Fueled by Culture

Welcome to Week 34 of The Daily Grind Business Podcast Weekly Summaries. Colin speaks to some of the world’s most insightful and successful people 5 days per week. The goal of this show is simple. To show you how these people think, act and the steps they took to get where they are today to hopefully inspire you to follow in their footsteps.

This show is for people who want to learn, who want to grow and develop and who are willing to lay it on the line and grind for what they want.

Each week the interviewees impart their wisdom by sharing their experiences. Learn from them. To connect with them and to receive some free information please click on the links below.

There is a common thread with all successful entrepreneurs and that is the importance of investing in both your business and personal growth. So each week we also share with you titles of books that either these entrepreneurs have written or suggested that you read.

We are passionate about helping entrepreneurs get started in their businesses so this is why we have compiled weekly notes from our weekly podcasts. The entrepreneurs who so graciously offered their time to be interviewed are passionate about giving back and helping others as we do.

You are not alone!

Week 34

1. Ali Mirza is the founder of #iSocialYou, a data-driven social media agency based in Dallas, TX. Ali help brands & SMBs with two important aspects of Digital Marketing:

1 – Creating an engaging social presence
2 – Generating leads, sales & revenue

Ali has worked with several mega brands like Chevy, AA, Lexmark, GE, Lennox, many SMBs and startups.  Ali is also a startup marketing advisor.

2. Peter Shallard is known as The Shrink for Entrepreneurs. He serves as a behind-the-scenes confidante and advisor to some of the world’s top startup founders, counseling them on the intersection of psychology and business. Clients across his roster have collectively raised hundreds of millions of venture capital and created market capitalization of billions. Peter’s practice is dedicated to helping the world’s smartest entrepreneurs creating wealth, freedom and impact… without sacrificing their sanity.

Peter  is also the founder and CEO of Commit Action – a revolutionary service that helps business owners become the highest leverage version of themselves possible, by outsourcing their battle for focus and productivity. Commit Action pairs business owners with dedicated, professional accountability in the form of highly trained, software enhanced Executive Effectiveness Aides. Part “Personal Trainer for Productivity” and part “Goal Setting Concierge”, Commit Action uses human services, proprietary software AND cutting edge empirical science to clear customer’s heads, keep them focused, highly motivated and operating with absolute optimization.

3. Christy Whitman is a Transformational Leader, Celebrity Coach and the New York Times bestselling author of The Art of Having It All. She has appeared on The Today Show and The Morning Show and her work have been featured in People Magazine, Seventeen, Woman’s Day, Hollywood Life, and Teen Vogue, among others. Christy is the CEO and founder of the Quantum Success Learning Academy & Quantum Success Coaching Academy, a 12-month Law of Attraction coaching certification program.

Christy has helped thousands of people worldwide to achieve their goals through her empowerment seminars, speeches, and coaching sessions and products. Christy’s life-changing message reaches over 200,000 people a month and her work has been promoted by and featured with esteemed authors and luminaries such as Marianne Williamson, Dr. Wayne Dyer, Marci Shimoff, Brian Tracy, Neale Donald Walsch, Abraham-Hicks, and Louise Hay. She currently lives in Arizona with her husband, Frederic, and their two boys, Alexander and Maxim.

5. Billy Gene is the world’s smartest digital marketer. He serves as the president of one of the world’s leading digital advertising schools, Billy Gene Is Marketing, Inc. He has taught thousands of entrepreneurs and small business owners how to turn “Clicks Into Customers”.

His renowned C.A.M.P. (Customer Acquisition Masters Program) teaches marketers how to use social media to get ROI for local businesses.


5. Marcus Damas is an American entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all-time scoring list.

Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership. He knew that his connections among brands, athletes, entrepreneurs and entertainers should not end when his basketball career did, thus propelling him to become the Founder and CEO of Fueled by Culture. Today, Marcus takes his leadership role seriously and has been featured in a number of TV, media and podcast interviews such as Forbes, Huffington Post, Mashable and Hot 97 – all helping to fuel and move forward the culture he supports.

Here are the key overarching takeaways from Colin’s interviews.

If anything resonates with you, click on the link and listen to the full one-half hour podcast or if you have any questions these entrepreneurs supplied you with their links so you can personally reach out to them.

“Working at Lennox I realized that having good products and services is not enough. You have to know how to communicate the benefits and features of our product using an effective marketing strategy.”  By Ali Mirza

“I learned social media by consuming a lot of content and then spending time on implementing what I was learning. In the beginning, I was consuming too much content and I wasn’t doing anything with it. Today, if I find interesting content I save it and read it later or I will forget it”.  By Ali Mirza

“People, who start businesses today, start working on their product before they think about how to market their product. Marketing becomes an afterthought for most people starting a business and this is the wrong approach. Your marketing strategy should start the day you start working on your new business.”  By Ali Mirza

Thought of the Day:  “Set your big goals and then step back to work on the small steps to get you to where you want to go.”   By Ali Mirza


“The issue that a lot of people struggle with especially in the 21st century is how to be the highest leveraged version of themselves. They have a hard time with that internal battle for focus and effectiveness. Entrepreneurs are distracted and they become overwhelmed.”  By Peter Shallard

“A large number of people walk around with a laundry list in their heads with a hundred and one to dos – Things that they know they should be doing. They usually have a couple of projects that they are afraid of but they know in their bones that if they execute those things it would leap their business forward.” By Peter Shallard

“I built this company that delivers a human powered kind of accountability coaching service that is augmented by powerful proprietary software. We pair small business owners with an executive aide. They are like personal trainers for their productivity – like a concierge for your goal setting and to do lists.”  By Peter Shallard

Thought of the Day:  I would ask my younger self to ASK FOR MORE HELP and to be more willing and open to learning.”  By Peter Shallard


“If we are not aligned as an entrepreneur with what you are selling then you will not have success. If it feels good then you are in alignment. If it feels bad or wrong in any way that you are not in alignment.”    By Christy Whitman

“Do not let yourself get emotional in business.  Try to look at things logically. Keep your goals and vision always in front of you.”      By Christy Whitman

“You must know that you have something of value that you are offering to your client. Once you know the value of your product or service then you will have the confidence to proceed with your concept.”         By Christy Whitman

Thought of the Day:  You and your life are absolutely unlimited. We have all bought into lack and limitation. Many of us believe what is possible for us is based on what others have done. There is a creative part in every one of us. It is up to us to shift these thoughts of limitation into possibility and abundance.”   By Christy Whitman


“Trial and error is the worse way to learn your business. I lost so much money and time trying to figure out this business.”  By Billy Gene

There is nothing unique about you. I don’t care what you are doing and what industry you are in it is the same thing. Communicating your message and asking them to buy your product or service and creating systems and processes for your business is all the same thing. Once you realize this then you will start to grow.”  By Billy Gene

“My advice for people thinking of opening their business is to revolve your business idea around skills and talent. You do not have to be the best doing it.”  By Billy Gene
Thought of the Day:   “You must advertise. It is the fastest way to get your name out there. A lot of people are not advertising. They look at advertising as an expense instead of an asset. My goal is to spend as much as I can in advertising. The more money I spend the more money I will make. Go to our YouTube channel and we share a lot of videos for start-ups on how to advertise effectively.”  By Billy Gene


My biggest obstacle when I started my own business was the lack of processes and procedures.”  By Marcus Damas

“A lot of people rush into everything. Patience is the best asset you can have. Stay the course.”  By Marcus Damas

Thought of the Day:  Shoot every shot. Give yourself a million opportunities to win.”  By Marcus Damas



To connect With Ali Mirza visit his Website: isocialyou.com

To connect With Peter visit:  petershallard.com OR Commit Action Business: commitaction.com OR
Follow Peter on Twitter: 

To connect with Christy Whitman visit her Website: christywhitman.com

To connect with Billy Gene visit his Website: billygeneismarketing.com OR follow him on:

Instagram: BillyGeneIsMarketing

Facebook: BillyGeneIsMarketing

YouTube: BillyGeneIsMarketing

To connect with Marcus visit his Media Site: fueledbyculture.com

Please address ANY business inquiries to fueledbyculture.biz

Follow him directly on Twitter: https://twitter.com/MarcusDamas?lang=en  OR

Instagram: https://www.instagram.com/marcusdamas/?hl=en


If you need a Business Plan visit: Plan2Profit



Free Resources from Week 33

Free Resources from Week 32

Free Resources from Week 31

Free Resources from Week 30

Free Resources from Week 29

Free Resources from Week 28

Free Resources from Week 27

Free Resources from Week 26

Free Resources from Week 25

Free Resources from Week 24

Free Resources from Week 23

Free Resources in Week 1

Free Resources in Week 2

Free Resources in Week 3

Free Resources in Week 4

Free Resources in Week 5

Free Resources in Week 6

Free Resources in Week 7

Free Resources in Week 8

Free Resources in Week 9

Free Resources in Week 10

Free Resources in Week 11

Free Resources in Week 12

Suggested Readings:

FREE BOOK GIVEAWAY: quantumsuccessbook.com

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Spent: Sex Evolution and Consumer Behaviour by Geoffrey Miller

The Art of Having it All: A Woman’s Guide to Unlimited Abundance by Christy Whitman

Scaling up: How a Few Companies Make It… and Why the Rest Don’t  by Verne Harnish

The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

Suggested Readings from:

Week 23 and Week 24 and Week 25 and Week 26 and Week 27! And Week 28 and Week 29 and Week 30 and Week 31 and Week 32 and now Week 33.

There are also suggested readings from: Week 1, Week 2, Week 3, and Week 4 , Week 5 and Week 6, Week 7 , Week 8 , Week 9 and Week 10 , Week 11. and Week 12